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KMID : 0665420040190060640
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Korean Journal of Food Culture
2004 Volume.19 No. 6 p.640 ~ p.651
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The Appraisal of the Kimchi Festival
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Jeung Gang-Hoan
Roh Yong-Ho
Kim Hyun-Duk
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Abstract
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The purpose of this research was to investigate the satisfaction of visitors of Kimchi food festival in 1999, 2000, and 2003. This is the longitudinal study on the cultural festival which used Kimchi as the main resource. This study also investigated the possibility of Kimchi festival as a foreign tour product. This study has several important findings including as follows; First, the satisfaction of residents was higher than domestic visitors in most programs. Second, there were many foreign visitors to the festival and the satisfaction of foreign tourists was higher than residents and domestic tourists. More programs for the foreign visitors are recommended to be an international food festival. Third, experience based food tour events were popular. Introducing more experience oriented programs are recommended for this festival Fourth, There should be more improvement on food price and parking.
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KEYWORD
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Kimchi festival, festival evaluation, tourists’ satisfaction, longitudinal study
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